People want information quickly: A short blurb is better than a long piece of text and a sound bite is even better. Nowhere is that more evident than Twitter, the “microblogging” site that limits each post to 140 characters.

To improve your writing, take a few lessons from some of Twitter’s most skilled users:

Write like a human
Connect with readers by avoiding jargon and acronyms, and write the way people speak. NPR Twitter example

NPR (@NPR) does a good job writing compelling Tweets with a conversational, human voice.

Be compelling
Start with the old adage: Know your audience. Ask yourself, “Will my audience care about this? Will anyone?” If not, rework the message, or reconsider sending it.
FBI Twitter example

The FBI (@FBIPressOffice) tweets about potential scams, wanted criminals and safety tips, and its audience clicks like crazy.

Lighten up
Humor doesn’t work in every situation, but nearly any message can be improved by taking a more informal approach.
Adams Consulting Twitter example

Humorous posts by writer and entrepreneur Diana Adams (@adamsconsulting), keep her 47,000 followers coming back for more.

Be clear
Make sure people understand what you’re saying right from the beginning; otherwise, the rest of your message can be lost.
Guy Kawasaki Twitter example

Guy Kawasaki (@GuyKawasaki), an entrepreneur and Twitter guru, shares dozens of links a day with one thing in common: a short, clear subject line that lets people know exactly what the link is about.

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