Gen Zers prefer—and expect—face-to-face feedback.¹  They may be the most digitally connected generation, but they value in-person connections.

Put it into practice:
Include a balance of push and two-way channels in your mix.

Zoomers respond best to visual, short-form content.²  With the ability to send and receive texts, photos, videos and more all from the palm of their hand, they’re accustomed to quick bursts of media-rich communication.

Put it into practice:
Keep communication bite-sized to capture employees’ attention and look for opportunities to break up text with a visual element.

Gen Zers use each social media app for a specific purpose—TikTok for funny videos, Twitter for news and Reddit for research.^3,4  This approach helps them tailor their experience to their interests.

Put it into practice:
Choose the right communication tool for the objective you want to achieve.

Generation Z values authenticity.^1,4  The internet is filled with misinformation, false advertisements and disingenuous social profiles, spurring Gen Zers’ desire for honest and transparent communication.

Put it into practice:
Encourage leaders to be authentic. Being genuine and relatable can help leaders better connect with and motivate employees.

Zoomers appreciate personalization.⁵  From targeted ads to entertainment recommendations to “for you” content on social media, tech algorithms have made highly customized digital experiences the norm for Generation Z.

Put it into practice:
Start by gathering information via surveys, focus groups, channel metrics, etc. Then use what you learn to make data-driven decisions about your communication.