Bite sized communications


When it comes to any communication channel—newsletter, intranet or even a benefits guide—employees don’t have time to sit down and consume an entire meal of information. They just want a bite (quick take) or snack (a little more substance) to satisfy their hunger for the topic.

Why? Employees are overloaded with information:

  • They check their email 30 times an hour (in fact, email takes up 28% of their time).
  • Their attention span is decreasing—from 12 seconds in 2000 to 8 seconds today.

As a result, the longer the article or news item, the less time employees spend on it. That’s why your core content strategy should be to create succinct, boiled-down messages. Here are three easy ways to make your communication easy to consume:

1 Keep it short
Allow yourself just 25 to 50 words to state your case.


Use a single compelling image
Accompany your message with a single photo and brief caption that will grab your employees
3 Verbify it
Create action-oriented headlines. If the only thing an employee reads is the headline, he or she should still understand what he or she needs to do.



We can help you tackle any employee communication challenge