Communicators work hard to create a variety of communication channels. But too often, these channels simply push information and lack opportunities for meaningful interaction.
Pushing information—sending an email, putting up a poster or distributing a weekly newsletter—does a good job of building awareness of key topics. But it doesn’t build deep knowledge and inspire action or new behaviors. That’s when dialogue and interaction are required.
Ensure your communication system (your collection of communication channels) does both: provides useful information and empowers employees to participate.
Follow these three steps to foster two-way communication:
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Refresh existing channels |
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Launch new channels
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Here’s how:
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Act on feedback |
Here’s how:
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