Employee enrolling in benefits

Open enrollment is an important time for employees. They’re making big decisions about their health care, so it’s important you make the process and information easy to understand. Here are three ways to enhance your benefits communication:

1

Create an interactive experience

A learning module (an online tool that provides organized content) is a great way to help employees understand complex benefits options. This type of learning allows employees to explore at their own pace. Three key components include:

  • User-friendly navigation: Help employees choose what they want to explore and easily switch to different sections.
  • Features that require action: Include pop-up boxes that reveal more information, links to important resources and even a quiz. This will keep employees engaged in the material.
  • An element of fun: Give your module some personality by creating a memorable experience. For example, you could create a character that narrates the module or choose a theme that you can carry throughout.

You will see trends showcasing which topics employees are looking for. That way, you can focus your efforts on the most sought after topics and know where employees need clarity or more information.

2

Reach non-wired employees (and their spouses) at home

A learning module (an online tool that provides organized content) is a great way to help employees understand complex benefits options. This type of learning allows employees to explore at their own pace. Three key components include:

  • Visuals and graphics to highlight important details and explain complex content.
  • Tables and charts to compare features of the different plans.
  • Scenarios that show employees how each plan could work for them.
3

Focus on answering employees’ questions

Employees have lots of questions during open enrollment, so it’s important to provide different ways to get answers quickly. Here are a few:

  • Host office hours where employees can talk face-to-face (or virtually) with HR
  • Create a thorough Frequently Asked Questions (FAQ) document that’s organized by topic
  • Develop a benefits forum on your intranet where employees can ask questions and an HR representative will answer (this is a great way to get your FAQ document started)
We can help you tackle any employee communication challenge