Tip
woman on computer

 

With limited time and resources, keeping your employee microsite up to date can be tough. But you don’t need to struggle with digging up new content. Here are five ways to get fresh content on your site with less time and effort.

Add a news feed
News feeds automatically aggregate stories from a variety of sources and display them on your microsite. You can filter your feed so only stories related to your industry or business show up. And best part is, you’ll have a constant flow of fresh news that’s relevant to your site visitors.

Build a resource center
Employees are always searching for that one document or presentation they need to get their job done. Why not create a resource library where team members can upload the latest tools and resources? Users will find what they’re looking for, and they’ll keep coming back to your site for more.

Create an event slide show
If you want to know what happened at a party, you’d want to see photos, right? Instead of writing a long article (yawn) about a company event, get a photographer to snap some photos and put together a digital slide show. There are programs that make it easy to get started, such as Prezi.com, SlideShare.net and Google Slides.

Host a photo contest
You may not be aware of this, but you have lots of amateur photographers roaming your halls with smartphones and tablets, waiting for an opportunity to show off their skills. Tap into this talent by asking colleagues to submit a photo relating to a theme, such as, “what our new strategy means to me.” Then post the photos on your microsite and let colleagues vote for their favorite.

Hold a quick poll
People love quick polls because they get to share their opinion, while seeing how others’ responded in real time. Polls can also help you identify ways to improve your microsite, if you ask the right question: “What is the most useful tool on this site?” or “If you could add a new resource to the site, what would it be?”

 

What is a microsite?
A microsite is a set of web pages focused on a specific topic, which may be part of a larger website or intranet. For example, your intranet might include a microsite dedicated to your corporate strategy or a wellness initiative.