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Social media is one of the most talked-about trends in communication. Tools like Facebook and Twitter are revolutionizing the way people share information, build relationships, search for jobs and get their work done. And they’re changing expectations about how communication works inside companies.

By adding social media tools to your employee communication program, you can encourage employees to connect, share content, offer ideas, ask questions and solve problems. We will show you how leading companies use social media to motivate employees and how you can leverage participation techniques to reach new levels of engagement.

You’ll learn how to:

  • Describe how external experiences are shaping expectations for employee communication
  • Share leading practices about using social media tools internally
  • Demonstrate both sophisticated and low-tech techniques for encouraging participation

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