Billions of people connect to social media sites like Facebook and Twitter each day. So why not consider using social media to communicate with employees? Our work includes defining objectives, choosing the right social media tool and creating an engagement plan to promote participation.
Making the move to internal social media
When Tyco, a multinational Security and Fire Safety company, needed a new way to communicate with employees, the company recruited us to engage employees and drive adoption. We built a launch plan, created communication content and facilitated interactive sessions. After the launch, we conducted follow-up focus groups with employees and offered advice on increasing participation.
RELATED: CHANNELS, SOCIAL MEDIA