Climbing the cliff is like obstacles faced by communicators


“How to translate corporate information into local.”

“The willingness of senior leaders to face and address critical issues.”

“The accelerating pace of change.”

Do these challenges sound familiar? Whenever I speak at an employee communication conference, I ask participants what challenges they face in engaging employees. And they often express similar issues. For example, here are comments I heard recently. 

“Employees are more savvy and skeptical than ever. How can we break through?”

“Leaders often say one thing, then do another. That leads to mistrust.”

And my favorite:

“Employees’ insatiable demand for info that’s relevant and targeted. How can we meet their expectations?”

I’d love to hear from you. What are your biggest engagement challenges?

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