How do you determine if internal communication is making a difference with employees and helping your organization reach its goals? To measure the effectiveness and demonstrate the value of employee communication, we’ll develop a measurement strategy, collect and track data, analyze results and recommend next steps. 


To improve employee communication, sometimes you need to take a step back and look at the entire communication system. We’ll design a comprehensive audit to evaluate how well communication is aligned with company goals, determine the effectiveness of each channel, identify opportunities to improve effectiveness and create a strategy to take your program to the next level.


Want to know how your employee communication program stacks up to the best? Benchmarking against leading practices will highlight opportunities for improvement across your program. We’ll identify best-in-class organizations to benchmark against, conduct interviews with stakeholders, analyze data and compile results into a detailed report with strategic recommendations.

Channel assessment

How do you ensure that employee communication channels—such as newsletters, the intranet, emails and virtual meetings—are achieving their objectives? We’ll review current vehicles and rate their effectiveness against best practices using our comprehensive Internal Communication Assessment. Then, we’ll make recommendations for short- and long-term improvements.

Focus groups/interviews

Conducting qualitative research—such as employee focus groups and interviews—is a proven way to explore issues, test concepts and generate recommendations, so you can make meaningful changes to your employee communication program. Using our decades of research experience, we’ll conduct dynamic employee focus groups and one-on-one interviews with leaders and other stakeholders to gather feedback and ideas.


Scorecards provide a snapshot of how your communication program—or a specific effort—is performing. Tracking and regularly reporting on internal communication metrics will help you make the case for change and demonstrate the value of your efforts. We’ll design a relevant scorecard by selecting key metrics, then populating it with a mix of new and existing data.


Surveys are an effective way to get employee feedback on specific efforts—such as virtual meetings or a big change—or to measure your overall internal communication program. We’ll define clear research objectives, design the survey, analyze data and suggest recommendations. As a result, you’ll have the evidence needed to make informed decisions and demonstrate the value of your work.