Conducting qualitative research—such as employee focus groups and interviews—is great way to explore issues, test concepts and generate recommendations so you can make meaningful changes to your employee communication program. Using our decades of research experience, we conduct meaningful employee focus groups and one-on-one interviews with leaders and other stakeholders to gain perspectives and ideas.
Work example for United Technologies Corporation
Exploring engagement survey results
United Technologies Corporation (UTC) serves customers in the commercial aerospace, defense and building industries. After an employee engagement survey, results showed that “management communication” (a set of five questions) received some of the lowest scores of the survey. The HR team asked us to find out why, so we conducted three web-based focus groups—one with employees and two with managers—that uncovered the root causes.
RELATED: ASSESSMENT & MEASUREMENT, FOCUS GROUPS/INTERVIEWS