You’ve analyzed your metrics and collected quantitative survey data that tells you what your employees think about internal communication. But that data not only makes your head spin, it leaves you with one big question: How can I use this information to improve my program?
The answer is to conduct one or two fast focus groups. This quick-turnaround targeted approach will swiftly get to the root of an issue without maxing out your budget.
Follow these seven steps to quickly get to the meaning behind your data:
![]() |
Establish your thesis |
![]() |
Manage logistics |
![]() |
Recruit participants |
![]() |
Write questions |
![]() |
Conduct focus groups |
![]() |
Analyze notes |
![]() |
Summarize findings |