If you think of your employee communication plan as a road map, objectives mark key destinations on your journey. They help you figure out where you’re going—and when you’ve arrived.
That’s why it’s so important to create objectives that can be measured using research tools like surveys and web analytics. By creating specific, measurable objectives, you’ll be able to answer the question “Are we there yet?” with a precise response: “Yes!”
Here are three ways to transform your objectives from vague to measurable:
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Vague Measurable
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Vague Measurable
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Vague Measurable By the end of the year:
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