One of today’s biggest food trends is meal kit delivery. Companies like HelloFresh send boxes of curated ingredients with easy-to-follow recipes so subscribers can cook delicious meals without having to go to the grocery store.

Millions of customers love both the convenience and the fulfilling experience that meal kits provide.

Wouldn’t it be great if your employee newsletter was this popular? The secret to boosting readership and engagement is to create communication that’s as handy for employees as meal kits are for home chefs.

To make your internal newsletter more appetizing, use these 5 ingredients from HelloFresh:

	Recipe for success	To improve your newsletter
	Simple language Provides easy-to-read instructions for each meal	Make content conversational Use clear and concise headlines Avoid jargon
	Photographs Entices home chefs with eye-catching pictures of how meals will look	Add photos to accompany stories and people announcements. Visuals pull in readers and boost web metrics.
	Scannable text Saves user time by breaking instructions down into digestible bits and numbered lists	Chunk information Make key words bold
	Perfect portions Ensures food is never wasted by including just the right amount of spices, herbs and produce for your meal	Don’t overload employees with information they won’t read Cut the fat—share just key points to get your message across
	Desired frequency Allows you to have meals delivered to your door, as needed	Find an appropriate cadence for your employees to receive newsletters Conduct focus groups to see which frequency (weekly, biweekly or monthly) is preferred