At Davis & Company, we think a lot about change communication. After all, we’re helping our clients with some of the toughest change challenges out there! At a recent PRSA Connect22 event in Nashville, CEO David Pitre and Senior Project Director Cheryl Ross shared the secret sauce to making change communication a breeze.

During the interactive session, David and Cheryl explained Davis & Company’s core change communication philosophy: create an immersive experience that engages employees. The duo dove into the details to present valuable change communication insights, including how to:

  • Avoid common change management pitfalls
  • Analyze impact and learn what employees need
  • Create meaningful messages that build buy-in
  • Draft a targeted change communication plan that covers the best methods to share information, encourage dialogue and prepare employees to take action

As a result, attendees left the session with strategies to involve employees in change and make it stick.