About David Pitre

David's focus on simplicity and listening to employees’ ideas are key principles of Davis & Company's employee-centric approach. He leads our consulting team to ensure we’re delivering innovative solutions for our clients’ internal communication challenges. As our measurement practice leader, David also helps our clients demonstrate the value of their work. He is the author of Change communication made easy (2019),  How to conduct Employee focus groups (2017) and writes about measuring employee communication on the Davis & Company blog.

An experienced speaker on communication issues, David has conducted workshops for The Conference Board, International Association of Business Communicators, Society for Human Resource Management and Institute of Communications and Advertising. 

He holds a bachelor’s degree in instructional media from Ryerson University (Toronto) and an MBA in design management from the University of Westminster (U.K.).

Q&A with David Pitre

What is the most satisfying or memorable project you’ve worked on?
Focus groups with employees always make me smile. The insights are genius and inspiring. And when changes are made based on employees’ feedback, I’m even happier.

Who (or what) inspires you in your work?
Design. When a product, an organization or even an experience is well designed, it’s easy to understand and it works as it should.

What's your passion?        

What is your favorite brainstorming activity?     
Capturing all the questions you have on a topic within two minutes. There’s always a question (or two) that inspire a new perspective.

What’s your secret for overcoming writer’s block?
When I’m blocked, I create a mind map—a summary of the bits of information that I have. This helps me understand what I’m missing and what’s critical to include.

Where did you grow up?   
Woodstock, Ontario, Canada (outside of Toronto)—the dairy capital of Canada. Moo!

What do you like to do on the weekends?         
Look at art—museums, galleries, installations—you name it. I live for abstract expressionism.

What was the first album you bought?   
Olivia Newton-John’s Clearly Love—don’t judge me, please.

What’s your favorite movie?         
I’m such a movie geek that one of my categories on Netflix is “intellectual foreign drama.” I don’t have ONE absolute favorite, but lately I’ve been enjoying documentaries about the art world.

If you had only one day left on earth, what would you do?    
Surround myself with beautiful paintings and talk to the artists who created them.

What’s your favorite flavor of ice cream?           
Definitely butterscotch, but coconut is a close second. If they’re both in the same bowl, even better.