Last changed on Tue, 2021-01-05 16:54
Too often communicators get caught up in corporate jargon and feel pressured to include every detail that stakeholders supply. We’ll help you improve your writing skills for internal communication, so you cut the fat and focus on employees’ needs. The result? Your writing will capture employees’ attention, help them understand crucial information and motivate them to take action.
Work example for TD Ameritrade
Teaching communicators to write for new media
Writing well is important to the communication team at TD Ameritrade. We facilitated an interactive workshop to teach the team: 1. techniques for writing more efficiently, 2. key ingredients for new media writing, and 3. methods to enhance web content, emails and other writing. Key lessons included how to make content searchable, scannable and more appealing.
RELATED: STRATEGY AND PLANNING, SKILLS AND KNOWLEDGE, CHANNELS, STANDARDS AND GUIDELINES