It is a great time to think about employee demographics and how to best reach and engage your organization’s workforce. A common challenge communicators face is that employees are spread out in various locations and have different needs and preferences. While it’s unwise to take a one-size-fits-all approach, print publications are an effective tool for communicating to a diverse workforce. Here are some considerations for using print to support your organization’s demographics:
| Workgroup | Why print works for this demographic |
| Manufacturing | Individuals spend the majority of their time on the factory floor and have little or no access to electronic communication. As a result, most rely on print publications (located in break rooms or literature racks) to stay informed. |
| Customer Service | Similar to manufacturing employees, customer service reps have limited time for reading internal e-mail announcements or exploring the intranet during working hours. |
| Remote workers | Individuals, such as flight attendants and repair/service personnel, don’t have a designated office space. As a result, they rely on hard-copy materials sent to their homes to stay informed. |
| Sales | Many sales reps consider their car as their workplace. Similar to remote workers, sales reps value print because of its portability. |
| IT | Your IT team is overloaded with communication (e-mail, voicemail, etc.). Print publications cut through the clutter and create interest. |
