Woman reading engaging email

Employees have a love/hate relationship with a popular internal communication channel: email. While employees appreciate the convenience of email, they don’t like being inundated with dull, irrelevant messages.

It’s time to stop scaring employees away from their inboxes and start creating compelling content that employees want to read.

So how can you start creating great email content? Here are five useful tips.


Rethink your subject line.

Rethink your subject line

Your subject line is one of the most important factors that determines whether or not someone opens your email. To make your subject lines “clickable”:

  • Offer something valuable to employees (a benefit)
  • Include a call to action
  • Include a sense of urgency (Do it now!)

For example: Are you ready to take control of your career? Here’s how


Emphasize the benefit.

Emphasize the benefit

Your lead sentence should grab employees’ attention. And the best way to do this is to explain how your message will benefit employees (What’s in it for me?). Here’s an example:

You told the HR team that you wanted more ways to effectively manage your career, and we want to help. Here are three things to set you up for success in the new year.


Create a list.

Create a list

Putting email content into a bulleted or numbered list helps you:

  • Attract employees’ attention (think catchy magazine articles)
  • Organize complex info in a simple way
  • Make content easier for employees to digest

Incorporate video.

Incorporate video

Video is a great way to engage employees and help them learn something new. An eye-catching video thumbnail sparks interest and beckons employees to click to learn more.


Encourage feedback.

Encourage feedback

Email doesn’t need to be a one-way channel. Open up the conversation by encouraging employees to share questions or ideas via email or social media.