We know what you’re thinking: It’s only November and you’ve got a million urgent deliverables, so it’s way too early to start your employee communication plan for next year. But it’s actually an ideal time to get started. You can reflect on what worked (and didn’t) this past year, and you can start thinking strategically. Here are three steps you can take now to help stimulate your thinking and set up your plan for success.
Your employees hold the answers to create an effective communication program. That’s why you should begin with an audience analysis. Research employee demographics and review existing metrics to assess what you know about current process and preferences.
|Choose appropriate stakeholders
When a communication plan reflects the insight and knowledge of key stakeholders, it is more likely to gain the necessary perspective and buy in to be successful. So, why not include key stakeholders in your planning process? The “Who’s Who” of your organization can provide input to help develop the elements of your plan.
Set planning framework