Now that you have a communication plan that's 95% complete, how do you present it to your internal clients in a way that makes your case and convinces them to support it? Here's how to share your plan in a way that fosters learning and participation.
Visual plans gain buy-in faster
Once you've finalized your annual communication plan, your next likely step is to share it with others. But due to the minute detail involved in most plans, sharing it can be overwhelming both for you and the recipients. Even in a boiled down slide presentation, you many notice people's eyes glazing over after the fifth or sixth strategy. What can you do?
The solution is to create a one-page visual
"map" or "graph" of your plan. The best approach for this is an 11"x17", full color, nicely designed sheet that depicts major components of your plan. The main benefit of making your plan visual is that it allows you to take it on the road, talk through it quickly and, since most adults are visual learners, gain buy-in more readily. The visual is also easily posted on a wall to keep you and your team focused on your stated mission, objectives and tactics.
|Here are some tips for creating a great visual of your plan:
|How two leading companies have used one-page visual depictions of their plans: