With tightening budgets, it's more important than ever to have strong metrics that demonstrate your intranet's contribution to the business. Relying on hits and stories covered just isn't enough to show senior leaders the value of your work.

To create a complete picture, you also need to show that employees understand key subjects and that they are satisfied with their experience. Here are three buckets of metrics to include in your intranet scorecard:

Categories   What is measured (examples)   How it's measured
Web usage statistics, such as:
  • Number of hits (unique visits) per day
  • Number of pages visited
  • Time spent per visit
  • Hit spikes (unusually high number of visits)
  • Web tracking software
Employees’ experience with:
  • Relevance of content to employees’ jobs
  • Timeliness of content
  • Usefulness of content
    and tools
  • Navigation
  • Searchability
  • Performance
  • Opportunity for participation
  • Observation/user-testing
  • Surveys
  • Focus groups
  • Online ratings, recommendations and comments
  • Search terms with no results (i.e., employees don’t find what they’re looking for)
Awareness or understanding of:
  • Corporate strategy
  • Company goals and performance
  • HR/benefits
  • Change initiatives
  • Surveys
  • Focus groups
  • Online polls
  • Top search term