Employees check their email 30 times an hour, according to the National Center for Biotechnology Information. It’s no wonder they don’t have time for lengthy, fact-packed emails about key HR topics such as benefits, compensation and performance management. If an email is too difficult to process, employees are likely to delete it immediately or stick it in a folder and forget about it.
Here are seven ways to get employees to immediately read your emails.
|Start the day off right.
Select Catch employees when they spend the most time reading email—first thing in the morning.
Understand that many employees check email on their mobile devices. Keep information and graphics simple for skimming on the go.
|Keep key information at the top.
Put action steps right up front.
|Focus on target areas.
Help employees scan by using subheads, bullets and other formatting techniques.
|Send multiple messages.
Instead of sending one long email with every detail, send multiple emails in a strategic sequence and include a specific call to action in each.
|Stay short and sweet.
|Make access easy.
Provide web links to additional information and online tools.