In an ideal world, your employee communication channels would work together in harmony to reach and engage employees. We help you make this a reality by analyzing your current internal communication vehicles and mapping out a system that meets the needs of every stakeholder. 

To improve employee communication, sometimes you need to take a step back and look at the entire communication system. We design a comprehensive audit to evaluate how well employee communication is aligned with company goals, determine the effectiveness of each channel, identify opportunities to improve effectiveness and create a strategy for taking work to the next level.

Communication planning doesn’t have to be complicated or time consuming. Whether you’re revamping your annual employee communication plan or supporting a change initiative, we work with you to develop an effective plan that includes a persuasive situation analysis, clear objectives, smart strategies and tactics, compelling key messages and best-practice measurement strategies.

Conducting qualitative research—such as employee focus groups and interviews—is great way to explore issues, test concepts and generate recommendations so you can make meaningful changes to your employee communication program. Using our decades of research experience, we conduct meaningful employee focus groups and one-on-one interviews with leaders and other stakeholders to gain perspectives and ideas.

Surveys are a great way to get employee feedback on specific efforts—such as a town hall or a big change—or to measure your overall internal communication program. We define clear objectives, design the survey, analyze data and suggest recommendations. As a result, you have the evidence you need to make informed decisions and demonstrate the value of your work.

Setting “ground rules” for internal communication helps establish consistency and quality for your messages and channels. We  develop employee communication standards and guidelines based on best practices that define content, writing, identity, use of channels and measurement.

How do you ensure that employee communication channels—such as newsletters, the intranet, emails and meetings—are achieving their objectives? We review current vehicles and rate their effectiveness against best practices using our comprehensive Internal Communication Assessment. Then we make recommendations for short- and long-term improvements.

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