Improve Your Internal/Employee Communication System

Last changed on Mon, 2021-01-04 03:12

In an ideal world, your employee communication channels work together—each playing a specific role—to reach and engage employees. We’ll make this a reality by analyzing your current internal communication vehicles and mapping a system that meets the needs of every stakeholder.

Audit

To improve employee communication, sometimes you need to take a step back and look at the entire communication system. We’ll design a comprehensive audit to evaluate how well communication is aligned with company goals, determine the effectiveness of each channel, identify opportunities to improve effectiveness and create a strategy to take your program to the next level.

Channel assessment

How do you ensure that employee communication channels—such as newsletters, the intranet, emails and virtual meetings—are achieving their objectives? We’ll review current vehicles and rate their effectiveness against best practices using our comprehensive Internal Communication Assessment. Then, we’ll make recommendations for short- and long-term improvements.

Focus groups/interviews

Conducting qualitative research—such as employee focus groups and interviews—is a proven way to explore issues, test concepts and generate recommendations, so you can make meaningful changes to your employee communication program. Using our decades of research experience, we’ll conduct dynamic employee focus groups and one-on-one interviews with leaders and other stakeholders to gather feedback and ideas.

Internal communication plans

Communication planning doesn’t have to be complicated or time consuming. Whether you’re revamping your annual employee communication plan or supporting a change initiative—like transitioning to remote working—we’ll work with you to develop an effective plan that includes a persuasive situation analysis, clear objectives, smart strategies and tactics, compelling key messages and best practice measurement strategies.

Standards & guidelines

Setting “ground rules” for internal communication encourages consistency and quality across your messages and channels. Based on best practices, we’ll develop employee communication standards and guidelines that define content, writing, identity, use of channels and measurement.

Surveys

Surveys are an effective way to get employee feedback on specific efforts—such as virtual meetings or a big change—or to measure your overall internal communication program. We’ll define clear research objectives, design the survey, analyze data and suggest recommendations. As a result, you’ll have the evidence needed to make informed decisions and demonstrate the value of your work.

Internal communication system

Audit

Channel assessment

Focus groups/interviews

Internal communication plans

Standards & guidelines

Surveys

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You completed an employee communication audit. What’s next?

Your change communication plan needs this essential ingredient