Employees spend most of their day in boring meetings, so the last thing they want to do is sit through a static focus group, listening to dull questions. For your next employee focus group project, don’t follow the same low-energy routine. Kick it up a notch by including interactive exercises to make the focus group fresher, livelier and more fun.

In this Smart guide, you’ll learn to:

  • Facilitate thought-provoking activities for in-person and web-based (virtual) focus groups
  • Pick the right exercises to explore a specific issue
  • Encourage introverted/anxious employees to participate
  • Engage employees to gain richer insights