Just take a look at YouTube (or nearly any website), and you’ll see how video has become a prominent part of our culture. So why not use video to communicate with employees? From sketching a storyboard to writing a script to creating animation to shooting and editing, we produce videos that employees remember and share with others.
Work example for a global pharmaceutical company
Developing a story to spur employee participation in a new initiative
The medical division of a global pharmaceutical company was launching an initiative to encourage breakthrough thinking and ideas. To encourage this mindset across the function, we developed an engaging video that built emotion by telling the story of the company’s history of innovation, how important disruptive thinking is to company success and patients’ needs, and how employees could individually contribute. We used senior leaders to relate the story and emphasize its importance, and employed surprising motion graphics to generate buzz.
RELATED: STRATEGY AND PLANNING, MESSAGE DEVELOPMENT, CHANNELS, VIDEO
Using video to communicate wellness activities to employees
The HR team at Endo, a global specialty pharmaceutical company, wanted to encourage employees to take quick exercise breaks as part of a wellness initiative. We helped the team create a 10-part video series to build enthusiasm for the wellness program. Our work included editing raw footage, designing motion graphics and adding a lively soundtrack.
RELATED: CHANNELS, VIDEO