What’s the fastest way to attract employees to your intranet home page? How can you encourage employees to spend time with the content you provide?

It’s simple: Make sure you create compelling content that meets employees’ needs and preferences. In our extensive research, we find that employees are often dissatisfied with internal communication content. But once you ask employees for feedback and understand their requirements, you can shape content to meet employees’ needs.

Here are the top three complaints employees have about intranet content and three simple solutions:

Complaint

What employees said

Here's what you need to do

1. Not Relevant

"More local information.
I get too much corporate information, but we don’t know what’s going on in our own building."

When creating content, think about your audience. Make sure you answer employees’ biggest questions, “What does this mean to me?” and “what do I need to do?”

2. So old

“Provide information in a timelier manner. Sometimes we ‘hear it through the grapevine’ before it is formally communicated.”

Stale content is the number one reason employees don’t visit the intranet. Create a system for pulling fresh content from a variety of sources, including business unit, functional, regional and departmental subsites.

3. Hard to find

“Organize communication so people know where to look.”

If an employee can’t scan and find the information he or she needs, most likely your intranet content will get skipped. Label content the way employees refer to topics. And pay attention to key words so employees can find what they’re looking for.

 

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