"Know your audience" is one of the first things we learn about communication, so it's not news that different audiences have different needs. Why then, when it comes to internal communication planning, do so many of us rely on the “one size fits all” approach—even if our organization is large and complex? Instead, take your plan to the next level by analyzing your audiences' needs and developing strategies tailored to key segments. Here's how to get started.

 

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