Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). And now generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation.

There are many ways for communicators to leverage AI for content creation. Whether you’re already using generative AI or just testing the waters, we’ve created a workbook that will help determine how AI can help support your role.

How can this tool help you?
This tool will guide you through six steps to:

• Identify how and when you might use generative AI
• Understand the challenges and obstacles with AI and how to overcome them
• Assess if AI is helping (or not)