Employees receive a constant stream of communication every day; which means important information often gets buried under a pile of emails, intranet articles and more. So, what can you do to help your message stand out amongst the digital clutter? A clever, yet straightforward headline can persuade employees that their time is best spent on your content. In this smart guide we’ll explore:

• What makes a headline compelling
• The three guiding principles of writing engaging headlines
• How to leverage external media for inspiration
• Real life examples of what good and bad looks like