Last changed on Tue, 2021-01-05 16:56
Even in this digital era, print is still an effective way to communicate with employees, especially when access to computers is limited. We’ll cut through the clutter and capture employees’ attention by writing internal print pieces—such as guides, handouts and newsletters—that are simple, scannable and easy to understand.
Work example for Pharmavite
Clarifying open enrollment options for employees
Pharmavite wanted to help employees make informed decisions about their benefits during the annual enrollment window. We distilled the firm’s benefits options and used conversational language to simplify complex information. Then we created easy-to-use materials: a home mailer and brochure that included call-out boxes designed to highlight important details that employees often overlook. These pieces explained what was changing and how the benefit options reflect the company’s purpose: to bring the gift of health to life.
RELATED: HR COMMUNICATION, BENEFITS COMMUNICATION, DESIGN, PRINT
