Whether you want to build knowledge about your company’s credo or communicate about a big organizational change, storytelling can help you craft your message in a way that sticks with employees. Our team can help you craft compelling characters, relatable plots and authentic language to engage employees in a way that data and figures just can’t do. We’ll show you how to integrate corporate storytelling into your communication, build your narrative and, most importantly, bring your messages to life.
Work example for a global pharmaceutical company
Developing a story to spur employee participation in a new initiative
The medical division of a global pharmaceutical company was launching an initiative to encourage breakthrough thinking and ideas. To encourage this mindset across the function, we developed an engaging video that built emotion by telling the story of the company’s history of innovation, how important disruptive thinking is to company success and patients’ needs, and how employees could individually contribute. We used senior leaders to relate the story and emphasize its importance, and employed surprising motion graphics to generate buzz.
RELATED: STRATEGY AND PLANNING, MESSAGE DEVELOPMENT, CHANNELS, VIDEO