As a communicator, it can be difficult to keep employees informed if you aren’t getting the answers you need from key stakeholders. Whether you’re asking a leader about a new internal policy or interviewing a colleague about an upcoming event, knowing which questions to ask is a critical step on the road to great content. Our team will help you master the art of interviewing, making it easier than ever to create content your employees want and need.
Work example for Sun Life Financial
Asking key questions to guide communication planning and implementation
The Global Talent Development team at Sun Life Financial wanted a communication plan to encourage employee participation in development opportunities across the company. In a planning workshop, we facilitated an exercise designed to uncover the questions stakeholders would have. We then used that information to develop employee-centric communication materials.
RELATED: STRATEGY AND PLANNING, INTERNAL COMMUNICATION PLANS, HR COMMUNICATION, LEARNING AND DEVELOPMENT