Looking for an effective way to show leaders how your internal communication program or specific initiative is performing? Consider creating a scorecard—a visual snapshot of your efforts. In this video, Davis & Company measurement guru David Pitre, explains why you should use this at-a-glance tool.

 

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Liz Leyland:    
Hi, my name is Liz Leyland, your host for Got A Minute. A scorecard sometimes called a dashboard, provides a visual snapshot of how internal communication or a specific project is performing. So, how can scorecards support your employee communication efforts? I asked our measurement guru, David Pitre, for his thoughts and his valuable advice on scorecards.

David Pitre:    
I believe there are three reasons to create a scorecard. One, since a scorecard is designed to be an added glance view, it forces you to prioritize key metrics. Two, it helps key stakeholders understand the contribution of internal communication. For example, keeping it top of mind among senior leaders. And three, it's a tool designed to build your profile as a strategic communicator.

David Pitre:
One simple tip to create a great scorecard and that is focused on your audience. The version you create for leaders will probably be different than the one you create for employees.

Liz Leyland:
I hope these ideas inspire you to create your own scorecard. See you next time. For more great tips for improving employee communication, visit us at davisandco.com.

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