Workplace as communication channel

Employees are so overloaded online that even the most interesting content can be overlooked. But when employees get up from their desks, you have the chance to get their attention—with digital display screens that employees encounter as they move through the workplace.

Plus, digital signage is a powerful tool to reach employees who don’t have easy access to email or the intranet. But creating compelling screens takes work. Here are four tips for making the display screens as strong as possible.

Keep it local
What it means

Keep content relevant to your location and the employees who work there, by answering the question, "What does it mean to me?" People love to see their name on the big screen and photos of their friends and coworkers.

How?

  • Provide information about your facility’s upcoming employee event accompanied by a slideshow of photos from last year’s festivities.
  • Customize messages about corporate programs by recognizing local employees who support those programs.

 

Keep it fresh

Even the best-placed digital screen will get ignored and turn into “furniture” if you don’t keep it alive with new information. Digital display screens allow you to continually feed refreshed content.

How?

  • Ask content experts to submit information every week. Once people see you’re dedicating screens to local content, you’ll get more than enough content to balance out required company messages.
  • Circulate your content for no more than a week. Studies have shown four to five impressions is the right amount for learning. If the information is still relevant, change the visual.

 

Keep it moving

The ability to use creative animation gives digital screens a leg up on your traditional bulletin board or site signage. But be sure that the speed of your animation works for your content.

How?

  • Slow down a scrolling list of birthdays, anniversaries or other special celebrations. Recognition is useless if it’s too fast for anyone to read.
  • Ask for feedback to pinpoint the right speed for your animation. A display that moves too slowly will bore employees and remind them they have somewhere else to be.

 

Keep it simple

No matter how important your digital sign might be, if it’s too complex it will be overlooked. Keep it short and sweet.

How?

  • Keep words to a minimum and don’t get caught up in little details. A slide with a lot of words will frustrate readers.
  • Highlight only the necessary information. People only want to know what’s important.
  • Stick to one graphic. Too many images can be distracting.
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