Measurement is essential for determining the outcomes of employee communication efforts, but many communicators worry about the process:

 

The good news is: You don’t have to be a math whiz or have a huge budget to measure your efforts. You may not know as much about measurement as you should, but the key to overcoming your fear is to start small.

Here are three ways to get started:

Develop a five-question survey to measure participants’ feedback after a town hall or other forum.

Here are some sample questions:

  • Attending the town hall was a good use of my time
  • The topics covered at the town hall are relevant to my job/role
  • The information was useful to me
Conduct a fast focus group. Focus groups don’t have to be a lengthy, arduous undertaking to produce meaningful results. Try narrowing your focus to a single topic with one main question.
Analyze web metrics. Many intranets, portals and newsletter platforms offer statistical information—such as email opens and clicks or unique visitors—that can easily be collected. Use this data to determine which articles employees like to read and when readership is at its highest. 

 

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