While face-to-face sessions remain the gold standard of employee focus group research, virtual or web-based groups are often a smart choice, especially when you want to include many employees from far-flung locations, have limited budget for travel, and/or don’t have much time to complete your research.
But, despite the fact that virtual sessions are an efficient way to conduct focus groups, they’re also challenging to do well. Here are five ways to make them more effective:
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Choose the right topic |
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Invite more people |
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Make it interactive |
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Create a level playing field |
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Be a strong facilitator |