How can you make a newsletter, intranet news page or other vehicle interesting for employees? We’ve shared advice on how to make channels more compelling, but there’s one secret ingredient that communicators often overlook.
That ingredient is fun. Why is fun so important? Fun takes something boring and makes it entertaining. It turns dread into excitement. Fun may seem challenging to achieve in a typical corporate culture, but it’s possible in even the most conservative environment. Here’s how: