Clearly defined messages are an essential part of a successful internal communication program. Developing a key message platform helps capture the story you want to tell in a simple way and ensures everyone is on the same page. We create key messages that focus on what employees want to know, while supporting your objectives.
Developing a compelling message for IT change
A global leader in pharmaceuticals and diagnostics was migrating IT data centers at several locations around the world. The team needed a strong message to tell its story. We led a team brainstorm session to determine stakeholders’ questions, then developed key messages that addressed those concerns. And we ensured the messages told a compelling case for change to encourage adoption.
RELATED: STRATEGY & PLANNING, MESSAGE DEVELOPMENT