Clearly defined messages are an essential part of a successful internal communication program. Developing a key message platform helps capture the story you want to tell in a simple way and ensures everyone is on the same page. We create key messages that focus on what employees want to know, while supporting your objectives.
Work example for Pharmaceuticals Company
Developing a compelling message for IT change
A global leader in pharmaceuticals and diagnostics was migrating IT data centers at several locations around the world. The team needed a strong message to tell its story. We led a team brainstorm session to determine stakeholders’ questions, then developed key messages that addressed those concerns. And we ensured the messages told a compelling case for change to encourage adoption.
RELATED: STRATEGY & PLANNING, MESSAGE DEVELOPMENT