Effective wellness communication empowers employees to take responsibility for their health. We increase participation in your wellness program by defining objectives, developing key messages and strategies, creating communication tools that engage employees and measuring results.
Communicating a complex wellness program
A global leader in business information created a robust wellness program to motivate employees to improve their health. The program offered three different incentive options, so the company needed to ensure employees understood how to participate. We created a cadenced communication plan to highlight one incentive at a time via various channels, including posters, email blasts and a designated microsite page.
RELATED: HR COMMUNICATION, WELLNESS