Measurement doesn’t have to be frightening
Surveyphobia. Measurementitis. Yes, these are made-up terms, but do they sound familiar? Have you put off measuring the effectiveness of your employee communication program because doing so is time-consuming, expensive or—most frightening of all—mathematical?
When it comes to determining the effectiveness of your efforts, there’s no substitute. Measurement helps you move from a communicator with an opinion to a valued expert. With metrics in hand, you can be the counselor who explains what employees need and how communication will contribute to the business.
This white paper addresses five common measurement phobias and how you can overcome them by measuring more systematically, consistently and easily.