Gather the data you need to assess the effectiveness of internal communication and the impact of your work. Armed with employee feedback, you’ll move from someone with an opinion about communication to a communication expert. This Smart guide covers how to:

  • Create comprehensive surveys to understand strengths and opportunities
  • Conduct focus groups to explore the employee perspective and generate ideas
  • Use e-metrics to understand engagement with digital content
  • Share results with stakeholders so everyone is committed to next steps