The word “audit” usually conjures images of not-so-friendly tax accountants with calculators at the ready. But in the employee communication world, an audit isn’t scary at all—it’s a useful process to analyze how communication is performingand make meaningful improvements.

This Smart guide outlines a simple process to conduct an internal communication audit and includes two insightful case studies. You’ll learn how to:

  • Create focused research objectives for your audit
  • Identify research methods that will help youdevelop a clear picture of strengths and opportunities
  • Plan logistics and conduct the research
  • Analyze the data and make informed changes

Use audit data to improve employee communication

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