The word “audit” usually conjures images of not-so-friendly tax accountants with calculators at the ready. But in the employee communication world, an audit isn’t scary at all—it’s a useful process to analyze how communication is performingand make meaningful improvements.
This Smart guide outlines a simpleprocess to conductan internal communication audit and includes two insightful case studies. You’ll learn how to:
- Create focused research objectives for your audit
- Identify research methods that will help youdevelop a clear picture of strengths and opportunities
- Plan logistics and conduct the research
- Analyze the data and make informed changes