It’s time for internal social media to reach its potential
Everybody into the pool! Although many organizations are still just dipping their toes into social media, most are gradually concluding that this still-new way of communicating is worth exploring.
However, internal social media still faces two main obstacles:
- Leaders still believe that social media is a waste of time
- Employees also don’t see much value (other than networking)—they perceive social media as “something else to do” rather than an integral work tool
Here’s the irony: Social media outside the workplace is becoming increasingly important to the way we live. Sure, it’s about staying in touch with friends. But social media has also become essential to how we receive information, get help and gain credible perspectives on important issues.