Scorecards provide a snapshot of how your communication program—or a specific effort—is performing. Tracking and regularly reporting on internal communication metrics will help you make the case for change and demonstrate the value of your efforts. We’ll design a relevant scorecard by selecting key metrics, then populating it with a mix of new and existing data.
Work example for Trane Residential
Developing a scorecard to demonstrate effectiveness
Trane Residential, a world leader in air conditioning systems, had a challenge: how to comprehensively measure employee communication channels and events. Davis & Company helped develop a measurement program designed to assess communication effectiveness. A key element of the program: a scorecard to demonstrate the value of communication activities based on measurement results.
RELATED: ASSESSMENT & MEASUREMENT, SCORECARDS