Setting “ground rules” for internal communication encourages consistency and quality across your messages and channels. Based on best practices, we’ll develop employee communication standards and guidelines that define content, writing, identity, use of channels and measurement.
Work example for MasterCard
Defining standards for employee communication channels
Internal communicators at MasterCard, a leading global payments and technology company, needed help devising a more consistent approach to communicating with employees. We helped the team create editorial and content standards for the company’s communication vehicles, which included rules on style, copy length and timing.
RELATED: CHANNELS, STANDARDS AND GUIDELINES