Setting “ground rules” for internal communication helps establish consistency and quality for your messages and channels. We develop employee communication standards and guidelines based on best practices that define content, writing, identity, use of channels and measurement.
Client example for MasterCard
Defining standards for employee communication channels
Internal communicators at MasterCard, a leading global payments and technology company, needed help devising a more consistent approach to communicating with employees. We helped the team create editorial and content standards for the company’s communication vehicles, which included rules on style, copy length and timing.
RELATED: CHANNELS, STANDARDS AND GUIDELINES