Major initiatives—such as reorganizations or cost reduction efforts—require effective communication to be successful. We communicate change to employees to reduce anxiety and help them understand what to do differently.
Changing the way employees perceive information technology
The specialty pharmaceutical company Aptalis (now part of Adare Pharmaceuticals) was the result of a merger of two organizations with different service delivery models, which resulted in many challenges and frustrations with Information Technology. We built a communication program to help IT shed its reputation as a tactical support organization by providing information that demonstrated how IT supported employees’ success.
RELATED: CHANGE COMMUNICATION, INITIATIVES