If employees had unlimited time to spend on internal communication, you wouldn’t have to worry about a content strategy.
After all, employees could linger over emails explaining new initiatives. They could attend every meeting about company priorities. And they could devote 45 minutes every day catching up on every subject from diversity to benefits to compliance.
But employees have real work to do. And when they’re besieged by a big basket of topics, it’s easy for them to become overwhelmed. They start ignoring important things. They miss what really matters.
The solution: Develop a content strategy that governs what you create, publish and send.
The process is simple:
- Use a pie chart to represent 100% of internal communication content you manage.
- Start by answering this question: What is the most important topic for employees to understand? You may want to allocate 40% of your pie to that topic.
- Choose another very important topic. Set aside 30% for that one.
- Continue the process until you have everything prioritized and organized. At some point, you’ll face existential questions about topics you’re currently over-communicating. And you and your team will have to figure out how to manage stakeholders who are eager to promote their initiatives, but only deserve a little piece of the pie.
Creating a content strategy isn’t easy. But the result is amazing, as your content transforms from messy closet to a cohesive approach that builds knowledge.
I’ve been working with several clients to help them build content strategies—and I’d be happy to chat with you. Just reach out and I’ll set up a time for us to talk.