I spend a lot of time thinking about how to make every channel (email, newsletters, intranets, social media, etc.) better.
Here’s one tip: Reduce the amount of so-called news you include, and replace it with helpful, how-to information.
These days, employees can instantly find news everywhere (including in external media). But what’s much more unique and valuable content is when you provide information that will help employees get something done, from being successful in their job to choosing the right benefits plan.
For internal communication, video can be used to share how-to tips on an infinite array of topics, including:
- HR programs (“How to have a performance discussion. How to think about benefits choices.”)
- Process improvements
And you don’t need professional polish—homemade and handheld are fine.
So when you think about how to make video more compelling, consider how to give employees the how-to help they need.