“Know your audience.” It’s one of the first things you learned in communication class and it still holds true today: The better you understand the people you’re communicating with, the more effective you will be.
Yet too many communicators only have superficial knowledge about employees. We can access basic information, but we haven’t probed further to understand who employees are, what they know, and what they need and prefer.
In this 40-minute on-demand learning session, Alison Davis will define “deep employee insights” and you’ll learn how to use these insights to:
- Improve communication channels to meet employees’ needs
- Develop messages (content) to appeal to employees’ interests
- Use employee insights to make your case and influence executives and other key stakeholders